In addition to his appearance in a television commercial for HIP (Health Plan of New York), Asa Hoffmann is also featured in their newspaper advertisements as well. Yesterday, at the Marshall Chess Club, one such ad was hanging on the bulletin board. Players told me that the ads can be found in the Daily News and the Post.
One player mentioned that he saw Asa Hoffmann's TV commercial during the 5 o'clock news on Channel 7. In that commercial, the position on the chess board is one that occurred in analysis to Hoffmann's victory against Bobby Fischer in blitz chess. The moves of the game can be found in Hoffmann's book Chess Gladiator, which also contains one of his wins against me.